There is nothing more nerve racking than designing a logo. A logo is the heart of any brand. The only representation of your brand identity that can exist across media. Thankfully, website’s are not so demanding on logos. You can get away with a text based logo provided it is correctly used.
Below are seven basic principles we recommend when working with logos for websites. Follow these six logo design tips for websites and you should be good.
1. Communicate your brand
Consistent with your offline material
First and most important. Your website logo should be the same logo you use on other company materials. If you have a website logo is different from your business card then you have just confused your audience. When designing your website logo think beyond website usage.
2. Designed for web
Must not look overly outstanding
Before you design your logo for your website ask yourself one important question. Why do people go to websites? Why would someone come to my site. Its definitely not for your fancy logo. So make sure your logo is not distracting users from the menu or other parts of the sites that drive you leads. Don’t make an animated logo or anything that will encourage them to spend more time on looking at the logo, and less on contacting you.
3. Placement is crucial
Top Left, or Center
There is a standard with where logos are placed on websites. Here is an article from Tom Kenny to explain. Ninety-eight of the time, the logo should be top left placed. You have also probably seen some websites place logos in the top middle. This is fine. As long as your logo is clearly visible to reinforce your brand presence. At some point if you call your client or lead, they should remember who you are so don’t hide your logo.
4. Orientation matters
Landscape is safer than portrait
As you are probably aware, most website headers are horizontal long. This means more wider than tall. Horizontal headers are safer on mobile devices. It also keeps the header short. A portrait, or tall logo definitely is a risky if not challenging one to design for mobile websites. So keep the logo short but wide and you will be safer.
5. Linking destination
Logos like to the most important page
A long time ago, there used exist a menu called “Home” on most sites. Nowadays we normally just link the logo to the homepage. But why is this so? It could be because most people identify your brand with the most important page. Traditional this page should be your homepage, however you can link it to your contact page as well. You will not find this suggestion in most logo design tips for websites out there.
6. Size does matter
Smaller is better, Big is NOT
If you have designed your logo for print, you are probably thinking my logo should be big for our site. The simple fact that your website has limited visible fold space, space usage is important. Your landing page should not only hold your logo, it should have your attention grabber and call to action. These are more important than your logo. The smaller your logo is compared to your call to action the better.
KOTEBO is a web agency in Shanghai that produces intelligent and compelling experiences for companies that need greater branding online. We are passionate on creating exciting solutions that make digital platforms both easier and practical. Yes, we also concept, and design company logos for foreign companies in China.
We are a foreign owned China web agency that delivers design ( apps, android, iOS, web ), coding of web and hybrid apps, WeChat solutions through our WeChat manager via JS Bridge and WeChat API, photoshoot and web hosting. KOTEBO also designs for print logos, cards, brochures, hangers, as well as develop web for e-commerce and social networks.
Accredited on CreativeHunt, a leading community for the best in web agencies in Shanghai since 2011.Read more